Tuesday, June 18, 2019

Creating Personas from User Research Results

When you’re in the beginning stages of your design project and you have just finished some highly informative interviews and observations in the context of your users, your head is full of impressions. You have a feeling for the different types of users who exist, and you have heard some similarities in their stories that you feel should guide the design process. But how do you get these impressions out, into the minds of your co-designers and the client? Personas are very powerful tools that will help you do just that. They are commonly used by design teams around the world, and have been proven to be very effective. Let us show you the best practices in developing these design deliverables... https://goo.gl/hYDEHJ

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