According to a research study cited by CETA ISA 19

According to a research study cited by CETA/ISA 1995, when 2 or sometimes 3 businesses are in close proximity, buyers will tend to go to the business that has the best-lighted structure signs, especially during the night. Lighted structure signs suggest that an organisation is succeeding and for that reason will provide much better services or will have quality items. When augmented with correct indoor lighting, lighted signs can help to make your brand name and company preferred. Let your customers understand what you have and what you represent whenever they go by. A time will come when they make a decision to buy something that your company stocks or offers. Anaheim Signs,18571 E. Tango Avenue,Anaheim,CA,92807-1151,(714) 270-0322,https://anaheimsigns.com/,https://maps.google.com/maps?cid=12322849628333271063 https://goo.gl/hYDEHJ