Advertising with A-Frame Signs

What would a 10% increase in foot traffic to your store mean to you? What if you could maintain at least a 10% increase in foot traffic for an extended period? Most business owners would agree that just getting people in the door will result in higher sales. Did you know that setting out an A-frame sign can increase foot traffic and increase sales?

This research about the effectiveness of signage will show you the impact of sidewalk signs for small business through examples that we personally tested. We’ll explain why small outdoor advertising is impactful despite the fact that online shopping continues to grow at a record pace and fewer people visit physical stores. even in the foreshadow of the ever-growing percentage of online sales. If you run a small business or know someone who operates a physical business then you need to know and share this information.

TL;DR — A-frame Sign Research

In a nutshell, using an A-frame sign for small businesses can be very effective. Here are the top indicators that we pulled from our research to show that sidewalk signs help drive foot traffic and increase revenue. 

• A-frames can be effective in low density / low traffic areas.
• Use A-frame signs for pedestrian and roadside traffic.
• A-frame signs increase foot traffic by at least 8.3%.
• On on average the businesses we worked with saw: 

A-frame signs Background

There are several studies on the effectiveness of signage including well-circulated research conducted by the University of San Diego stating that on average, having one additional on-premise sign increases annual revenue by 4.75%. While structural roadside signage or building signs are certainly important, one of the most affordable ways to advertise a physical business be it a restaurant, a specialty store, or what have you, is by using a custom A-frame sign.

A-frames, sometimes known as sandwich board signs or sidewalk signs, are versatile and easy to use graphics for advertising or branding. They enable the sign owner to change messaging and sign location quickly for promotions, events, directions or information by simply writing on them if they are chalkboard or dry erase, or by switching out the printed sign that attaches to the frame. A-frames can be used in almost any weather condition and can attract attention both indoors and outdoors. 

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