Design With Data: Learn How to Get Started with A/B Testing

The design process relies on data in the ideation and prototyping stages, collected through methods like user interviews, usability tests, ethnographic studies and surveys. However, it often happens that research and evaluation take a back seat in the post-launch phase. As a designer, it’s important to evaluate whether your design decisions contribute positively to your core business metrics. And that’s where A/B testing comes in. A/B testing (also known as split testing and multivariate testing) is a scientific experiment used to test multiple versions of a design or interface to determine which version generates the most conversions. UX and UI designers can use A/B testing to t... https://goo.gl/hYDEHJ