Apple’s Product Development Process – Inside the World’s Greatest Design Organization

Apple’s Product Development Process may be one of the most successful design processes ever implemented. With the company verging on becoming the world’s first $1 trillion business organization – there’s a lot that designers can learn from Apple and introduce into their own design environments.Apple is a notoriously secretive business. In Steve Jobs’ time at the company it would have been near impossible to find out about the internal workings of the business. This isn’t surprising when a business’s market advantage is its design approach. It’s worth keeping it under wraps.However, Adam Lashinsky, the author of Inside Apple: How America’s most Admired and Secretive Company Really Works has b... https://goo.gl/hYDEHJ