Understanding Early Adopters and Customer Adoption Patterns

Customer adoption patterns are important to understanding how to market new product for adoption. Without a clear understanding of what each type of adopter values it can be difficult, if not impossible to target them through marketing. In his book, Diffusion of Innovations (1962), Everett M Rogers the communication scholar and sociologist, describes 5 types of adopter for products and provides insight into each of those types. The 5 Types of Adopter for New Products and InnovationsRogers presents a social system for adopters of recent innovation; the adoption of innovation varies throughout the course of the product-life cycle as shown in the diagram above. Innovators Early Adopters... https://goo.gl/hYDEHJ