The Power of Stories in Building Empathy

Storytelling plays a huge role in User Experience design and in the Design Thinking process. Storytelling creates a compelling narrative around the people we’re designing for so that we as designers can develop a deep and emotional understanding of their motivations and needs. Stories have the ability to form a common thread throughout a project, so team members can stay focussed and inspired. Stories are a great way to infuse empathy into your design project, and can be extremely useful for design thinkers. Here we’ll tell you about the elements of good storytelling, as they were taught by Aristotle, and we’ll go into the various design methods you can employ to enable stories to be a part... https://goo.gl/hYDEHJ