Shadowing in User Research - Do You See What They See?

The idea of shadowing someone to see what they are doing is not new. It is a technique that is widely implemented in user research. The idea is simple; the researcher accompanies the user and observes how they use the product or service within their natural environment. Shadowing also takes place in other fields of business and in particular internal business process design and human resource situations where a potential recruit learns from someone who is already handling an existing role in a business. Khoi Vin, the VP of UX at Wildcard, says; “Asking users to adopt new behaviors or even modify existing behaviors is very, very hard.” Shadowing lets you understand existing behaviors so tha... https://goo.gl/hYDEHJ