Pros and Cons of Conducting User Interviews

You have gotten a green light from your stakeholders to conduct some user research for your design project, and you think user interviews might be the way to go. After all, they seem straightforward, and interviews are one of the most widely used user research methods—so, they should be a safe choice. But, as with all research methods, there are pros and cons of using user interviews to gain insights for your design project, so knowing how to use interviews correctly is nothing short of vital. Here, you will learn in what situations user interviews are appropriate and insightful, and when you are better off choosing another research method. What are user interviews?Interviews can be a great... https://goo.gl/hYDEHJ