Player-Centred Design: Moving Beyond User-Centred Design for Gamification

We’ve all come to think in terms of user-centred design over the years. It’s a critical component of UX design, and it helps us focus on what really matters when developing products. However, user-centred design is not enough for gamification. Here, we introduce the concept of player-centred design, which takes the idea of user-centred design to the next level. Coping with ChangeWhat was the first computer game you ever played? If you’re starting to enter middle age, it’s likely to have been something like Space Invaders or Pacman. How do those games stack up next to modern classics such as Grand Theft Auto or World of Warcraft? There’s a huge difference between them, isn’t there? Space Inv... https://goo.gl/hYDEHJ