Key Question in User Experience Design – Usability vs Desirability

The question of what usability is compared to desirability comes up a lot in UX design and it’s important to be able to distinguish the two. Why? Because usability is the base level of the user experience and without usability it is difficult to create a worthwhile user experience; however, without desirability it is unlikely that the user experience will leave a lasting mark on the user and the UX may not be memorable or recommendable to others. There are four simple levels of User Experience as defined by the Nielsen Norman Group Conference in Amsterdam in 2008. They are: Utility Usability Desirability Brand Experience The two levels which the user experience designer has most... https://goo.gl/hYDEHJ