How to Visualize Your Qualitative User Research Results for Maximum Impact

When thinking about visualization of research results, many people will automatically have an image of a graph in mind. Do you have that image, too? You would be right in thinking that many research results benefit from a graph-like visualization, showing trends and anomalies. But this is mainly true for results from quantitative user research. Graphs are often not the best way to communicate the results from qualitative user research methods such as interviews or observations. Frequently, the number of participants in these types of studies is too low to create meaningful graphs. Moreover, the insights you will want to communicate sometimes don’t translate to a clean number. Let’s show you... https://goo.gl/hYDEHJ