How to Conduct User Interviews

User interviews can be a great way to extract information from users for user experience understanding, usability understanding and ideation. They are cheap and easy to conduct and can be readily conducted by anyone who can ask questions and record the answers. Author/Copyright holder: Heinrich-Böll-Stiftung. Copyright terms and licence: CC BY-SA 2.0 Before we look at how to conduct user interviews, we need to take a look at some of the drawbacks of interviewing: Interviews, even if they are contextual (e.g. based on observing the interviewee using the product prior to interview), tend to give insights into what people say they will do and this is sometimes (often even) not the same... https://goo.gl/hYDEHJ