How to Conduct Focus Groups

Focus groups have long been a popular tool in market research and have become more popular in user research in the recent past too. They consist of a group of between 5 and 10 users who work with a moderator/facilitator/researcher. The moderator will pose questions from a script to the group. Their answers are recorded, sometimes by the moderator sometimes by an observer or observers, and then analyzed and reported on at the end of the process.Preparing for a Focus GroupA focus group is, in essence, a large scale interview. Preparation for a focus group can be broken down into two key areas; recruitment of participants and creating the script for the moderator to use.Author/Copyright holder:... https://goo.gl/hYDEHJ