Empathy – How to Improve Your Designs by Developing Empathy for Your Target Group

Empathy is the ability to understand and identify with another person’s context, emotions, goals and motivations. In order to design great experiences, successful design firms actively search for empathic insights into their target group. In a design context, empathy serves a distinct purpose: to inspire design decisions in the early stages of the process. At IDEO, for example, the design team is so convinced about the positive effect it has on their projects that they actively advocate it to inspire other designers and innovators. Here, you’ll learn how you can develop empathy for your target group. Using empathy in the design process is on the one hand about collecting subjective informat... https://goo.gl/hYDEHJ