Appropriation: The Reasons that Users Appropriate Products

When you get up in the morning do you brush your teeth? You almost certainly do. If you use a mouthwash, such as Listerine, as part of your teeth cleaning ritual then we’ve got a nasty surprise for you. Did you know that Listerine wasn’t invented as a breath freshener? It was first marketed 133 years ago for something entirely different; as a surgical antiseptic and as a cure for gonorrhea.It was the appropriation of Listerine in the 1920s that enabled it to become a cure for bad breath. That’s good news for the shareholders in Listerine because the brand was nearly appropriated in the 1880s as a cure for sweaty feet which, perhaps unsurprisingly, didn’t actually catch on.Appropriation is go... https://goo.gl/hYDEHJ