7 Simple Ways to Get Better Results from Ethnographic Research

The first step in any User Experience or Design Thinking process should involve getting to know your users. When starting a project from scratch or moving into a new market, you may not have any experience or a deep understanding of your users. Ethnographic research, such as user observation and interviews, will allow you to discover who your users really are, and the environments in which they live. It will provide great insights into the way that your users will interact with your product. Here are seven easy things you can do in order to maximise the effectiveness of your ethnographic research. There are specific challenges associated with ethnographic research—the main one being that it... https://goo.gl/hYDEHJ