There was a research study mentioned by CETA ISA 1

There was a research study mentioned by CETA/ISA 1995, when too or sometimes 3 services remain in close proximity, buyers will tend to go to business that has the best-lighted building signage, specifically at night. Lighted building signage suggest that a service is doing well and for that reason will provide much better services or will have quality products. When enhanced with proper indoor lighting, lighted signage can help to make your company brand and business incredibly popular. Let your clients understand what you have and what you mean at any time they pass by. A time will come when they decide to purchase something that your business stocks or offers. Anaheim Signs,18571 E. Tango Avenue,Anaheim,CA,92807-1151,(714) 270-0322,https://anaheimsigns.com/,https://maps.google.com/maps?cid=12322849628333271063 https://goo.gl/hYDEHJ