The Reflective Level of Emotional Design

“Few products become iconic in people's lives in the way that, say, the Sony® Walkman® did. The iPod is quickly ascending to that status. Clearly there are some products that stand little chance of ever becoming symbolic in people's lives-like Ethernet routers, for instance—no matter how wonderful they look or well they behave. However, when the design of a product or service addresses users' goals and motivations-possibly going beyond the product's primary purpose, yet somehow connected to it via personal or cultural associations-the opportunity for the creation of reflective meaning is greatly enhanced.” —Robert Reimann (2005) Personas, Goals and Emotional Design In their work titled “... https://goo.gl/hYDEHJ