My Head Hurts! Cognitive Friction in the Age of Mobile

There’s nothing more annoying than when things don’t function the way we expect them to. When we develop user interfaces (UI), we try to relate it to the “real world” – think the floppy disk for “save” in most applications. Why? Because we take our cues in the digital world from ones we’ve already developed in our ordinary lives. Cognitive friction occurs when the cues don’t match our expectations. Learning to avoid cognitive friction in UI design can help make the user experience (UX) of products greater.A key part of delivering a great user experience is getting the UI right for a digital product. Fortunately, there’s a simple shortcut when it comes to UI – the more the object within the U... https://goo.gl/hYDEHJ