How to Break Barriers to Market Entry

It’s a common mistake for businesses to seek brand new market places. After all, a lack of competition can only be a good thing, right? Unfortunately, there are two problems with this approach – a lack of an established market can be a strong indicator of a lack of demand for a product and secondly, an un-established market will often require huge financial resources to educate potential buyers as to why they need something from this new market. In fact, competition is a healthy sign of established demand for a product or service and can, in many ways, be beneficial for a new product. However, competition also often delivers new barriers to entry to a market place and there are many other s... https://goo.gl/hYDEHJ