Customer and User Perception of Value and What it Means to Designers

Often we talk about value and we mean “financial value” a concept that can be measured in dollars and cents or pounds and pennies or whatever currency is near to hand. However, financial value is not the only motivating factor for users and consumers to invest in a product. In fact, it is the perception of value both financial and non-financial that drives the decision to adopt (or not) a product.Needs, Wants, DemandsIt’s often said that it’s important to give a user what they need through product design and not to examine wants at all. It is true that if a product fails to meet a user’s needs – they are unlikely to find it useful and thus, unlikely to adopt it.However, it is not true to say... https://goo.gl/hYDEHJ